It may seem like an easy solution to your marketing needs. You put up a banner outside your business, and people will flock in. Unfortunately, while banner design and banner printing is economical and effective, it is not quite as easy as that. Care and attention needs to go into the design of a promotional banner in order to attract the most attention possible and help drive people through your doors or direct them to your business. Your promotional banner should be an extension of how you portray your brand in the world. It should be well-designed, professional, and effective.
Here are a few ideas for how to create a banner that works for your business, and not against it.
Use the Right Size
The great thing about personalised banners is you can make them in practically any size you want. But you do need to choose the right size for your event or business need. Use tiny roller banners outside and your message will be missed. Put a huge vinyl banner indoors and it looks too clumsy and over-the-top. Think about where you are putting your banner and work out how it will be seen from various angles. You are fairly limited in the shape of banner you can choose but the size can make a big difference.
Think About What You Want to Say
When it comes to roller banners, pvc banners and banner printing you do not have unlimited space for your message. In order to create a professional banner you need to be sure you are saying only what you need to say, and that this is conveyed in the right way. Add a professional message to the banner and this will help you look professional.
Consider the Colour Carefully
A professional banner uses colour effectively as part of its design. You want the overall colour and the accent colours to attract attention but not to draw away from the brand. If you use company colours it can be a good idea to include them on the banner. But also make sure that you are considering how well the banner will be read from a distance.
Add a Good Background
You want the background to the banner to be eye catching but you do not want it to detract from your message, confuse people, or otherwise make it difficult for people to read your main message.