If there’s one sector that’s known for cutthroat competition, it’s real estate and as someone who runs a real estate business, you know how true this is. So, you’re probably looking for ways to stay ahead of the competition, right?
Let’s take a guess – you’ve probably tried every strategy out there and now, the magic is running out. Well, there’s nothing to worry about as long as you keep track of what really works. As far as the modern market for real estate (actually, the modern market for anything) is concerned, what you need is an app.
It’s the age of mobile technology and thanks to it, engaging with customers has never been easier. In fact, ignoring mobile technology today would be an expensive mistake to make. Statistics show that one in five real estate searches are conducted via mobile devices.
In the past few years, the dependence on apps has grown significantly. To be more specific, app usage has surpassed desktop usage and searches via apps have quadrupled. This is something that has been observed across every industry and real estate is very much a part of this.
So, how is an app going to help you out with your real estate business? Well, here a few ways in which it can.
Increased Customer Engagement
The most significant advantage with an app is customer engagement, as stated earlier. You can use your app to reach out to customers at anytime and anywhere. There are no more time and geographical barriers to stop you. Everything is simplified and flexible.
You can choose from a wide range of communication options. Send your customer an instant message or e-mail them. The best part is all this can be achieved using just a single app.
You can even incorporate contact forms into the app, which can be used by your customers to provide details about themselves and their requirements. In turn, you can keep them posted about the latest property listings.
There is also the option of updating customers via push notifications.
Just imagine all the time you would save for your customers by executing a majority of the standard formalities and processes on the app.
Apps open up doors towards boosting customer loyalty. You can setup your loyalty tools and programs using the app. Apart from setting the up, you can distribute them in a much more streamlined fashion and even track customer response to these loyalty offers/programs.
Simplify the Selling/buying Process
When it comes to real estate, the entire buying or selling process is a difficult one, especially if it’s being done for the first time. One way to simplify it is by using an app that’s specific to your real estate business. You’re probably wondering how this is possible.
Well, for starters, you can ask your app developer to include specific tools to guide your consumers. For instance, a tool that answers FAQs would be a good feature. Sharing such information builds trust amongst buyers, sellers and your real estate firm.
By including helpful and useful features, you can eliminate a lot of time and effort wastage.
Include a Mortgage Calculator
Add more value to your service by including additional features such as a mortgage calculator in your app. A mortgage calculator can come in handy. To begin with, it can hasten the selling process and inform buyers about a property’s mortgage payments.
Information served quickly can do a lot to keep a sale from getting lost.
Hire a Mobile App Developer
The next obvious step is to find an agency or professional who specializes in mobile app development. When it comes to choosing a mobile app developer, you need to look for certain qualities. For starters, look for market presence. A mobile app developer with market presence is bound to possess a good reputation and is probably worth the popularity.
However, just don’t settle there. Make sure you have an interview with the app developer. Ask questions and exercise some diligence to make sure they meet all, if not, most of your requirements. Make sure they have all the right resources and the skills to complete your app on time.