Social media advertising efforts yield higher benefits for both company and client if invested rightly. You may be engaged at various social networking sites like Twitter, Facebook, Google+, LinkedIn, staying active for 24/7 liking, commenting, tweeting or sharing. But this is not all that you have to do for planning some strategic social media advertising.
Just like its boom in many countries worldwide, good companies offer social media marketing in Dubai considering step by step planning, understanding and execution. These eight strategies though seem simple but if implemented technically, result in a perfect social media advertising plan.
1. Knowledge of Business Goals
Business goals or a company’s objectives are pre-determined to devise an effective advertising plan. Keeping in mind that how you have to meet those goals, assists to design a social media advertising that may influence a wide range of other planning. The goals may include
- Building Brand Awareness
- Promoting Brand Image
- Retaining Customers
- Meeting Specific Objectives
2. Set Your Marketing Objectives
Marketing objectives are defined to keep advertising plan focused and balanced. These objectives are success key to unlock further strategies. You have to choose social media marketing tools, define reach or frequency of advertising. These are the Smart objectives: specific, measurable, achievable, relevant and time-bound to achieve desired results.
3. Consider Budget Limits
Planning social media advertising as per available budget is not that easy job, or designing a plan and then estimating budget does not please a client. So budget limits also pose serious question to be answered. Social media also has its own distinct budget pulled from traditional marketing media.
4. Identify Competitors
Researching competitors provides insight about where they stand in social media advertising such as:
What social media they are working on
Which social media activities they focus more
Which social networks they use for analyzing content marketing
- What type of content they are advertising
- What are competitors’ last social media updates
- How much fans or followers they have
- Calculating tweets, likes and shares
5. Market Research
Social media advertising in Dubai mainly focuses on Dubai market, therefore analyzing market trends for use of social media drives any business in right direction. It is also a good platform to know targeted audience and hot topics for advertising. Market research helps you to know:
- Reach On Fan page and Followers
- Visitors Referred To A Website
- Lead Generation
- Social Bookmarking
- Conversion Rate
- Inbound Links
- Search Engine Ranking Positions
6. Selection of Social Media
The basic concern for planning advertising on social media is to carefully choose right social networking site. As you know there exist so many such websites, so avoid wasting your time on those where you cannot derive best results. Only target those sites where better advertising can be projected. If a client wants to spend more on Facebook, focus on this primary social media and then planning for secondary to be useful for his business.
7. Content Strategy
Content serves as ultimate tool to dominate any social media. So powerful advertising content such as text, images, or videos create ripples on social networking sites. So a good amalgamation of content, targeted social networking site, right time right post and frequency makes a successful advertising planning.
8. Keeping Eye on Analytics
Stay updated with social media analytics life cycle to formulate actionable advertising that is not only impactful but results in higher benefits of increased traffic, online visibility, ROI and revenue generation. Analytics keep on changing, therefore to win the race it’s preeminent to see:
- Customer interaction rate
- Competitive positioning
- Trend monitoring
- Performance assessment
Following these social media advertising strategies, result in long-term benefits for a business to improve its sustainability and disseminate better communication to targeted customers.