On-page and Off-page Optimization In SEO


SEO or search engine optimization is a broad term that refers to the technique of helping the search engine to find and rank your website. SEO is an emerging web marketing techniques used my most companies in the field of web development and services. In simple terms, SEO helps you to get traffic from search engines like Google, Bing and Yahoo. The search engine view pages in a different way unlike human beings. They are text-driven. When you search using some keywords on Google or Yahoo, it will give you a list of various numbers of pages. The results are delivered after performing various activities like:

  • Crawling
  • Indexing
  • Processing
  • Calculating relevancy
  • Retrieving

On page and off-page SEO are the two important and primary steps in search engine optimization.

On-page SEO:

On-page optimization helps in improving the search engine ranking. The process of on-page optimization helps to ensure whether the website is structured in well manner. Otherwise, it won’t be able to get found by the search engines. Keywords and key phrases play vital role in on-page SEO. The main thing included in on-page optimization is content optimization. The website content is optimized using keywords and key phrases. Though there are lots of changes happening in the field of SEO, on-page SEO has not changed much apart from some simple improvements. The five key elements included in on-page optimization:

  • Page copy- Keyword, quality and quantity of content
  • Title tags
  • Heading Tags
  • Meta Data
  • Interlinking

Activities included in On-page SEO:

Content optimization is done first when doing on-page optimization. The content should be fresh, keyword-rich, and of good quality. Targeted keywords are used to optimize each pages of a website. The keywords are based on how you want to target for search engine ranking.

Off-page SEO:

Unlike on-page SEO works, off-page SEO is a long-term process. It is done to build online reputation for your business/service. It includes lot of works we do it on social networking sites and other platforms. Off-page SEO works will not be visible on the webpages. To get better results, people work in the background.

Activities included in Off-page SEO:

Some major activities include in off-page SEO include:

  • Backlinks creation
  • Improving the social interaction with the website
  • Increase the connections using social media platforms
    • Facebook
    • Twitter
    • LinkedIn
    • Google+
    • Pinterest
    • Quora
    • Video sharing
  • Social book markings
  • Guest blogging

On-page and off-page SEO are the major divisions in SEO work. They are the two important ways which used to increase the traffic, ranking and build online reputation of a product/service. To improve and sustain your online reputation, you must keep a balance of on-page as well as off-page works to achieve good results. First you should create a strategy that matches the structure of the company. Avoid common on-page and off-page mistakes and wrong SEO tactics. Choose a good company that provides SEO services in Kerala to build your online reputation and high search engine ranking for your website.