Importance Of Advertisement For A Brand


Today is very stiff competition among all the companies to sell their product in the market. Every organization has desire to attain their objective in lesser time. To achieve the objective companies adopt several marketing strategies. Advertising is one of the inevitable aspects to promote goods and services. Advertisement is such a tool which is used to promote product and services; it is a non-personal promotional tool. In modern Era Company which possesses sound advertising strategies they really have good response from consumer and in their profit.

Need of the Advertisement

To spread the awareness of virtues of product or services organization adopts the Advertisement tool Advertisement also make differences from one brand to another brand in sense of quality, price and several virtues. Advertisement of a product or services creates the first picture in consumer’s mind when a person gets repetition of a certain advertisement it enhances the goodwill of company or brand. Orangelabel Art & Advertising agency understands your need and work accordingly.

Types of Advertisement

There are number of means of Advertisement like Newspaper, social media, Magazine, Radio, Television, Outdoor and transit, Direct mail, catalogues and leaflets, Online advertising These all are the frequently used advertising tools by the organizations but now a day’s social media is playing vital role in the advertisement facebook, india mart ,just dial and many more social media applications are there for promotion.

Selection of Means of Advertisement

While preparing the marketing strategy modes of advertising should be considered vigorously advertise mode should be in such manner which can cover the lots of people and can reach the information to every individual.

How should be an Advertisement?

Cost effective: While preparing advertising budget it should be pondered about cost of the goods and services it may not happen that cost of goods or services is increased due to the advertisement budget.

Right time and apt place: While preparing advertising strategy time and place should be retained in mind it effects the promotion of the goods and services.

Benefits of Advertisement

Advertisement is mainly used for enhancement of goodwill which impacts the selling of the product or services if advertisement has done with proper planning so it can increase the number of buyer and can be helpful to attain the organizational goal.

Analysis and Evaluation of Advertisement

After implementing the Advertisement strategy there should be the evaluation of the advertising modes and expenses that what are the good and bad points which are taken place during the advertisement activity after analyzing if there is adverse thing has taken place so it should be reformed in next strategy good thing should be kept continuing.